In the fast-paced digital world of 2023, the lifeline of every small business lies in its ability to communicate effectively and securely. Whether connecting with customers, collaborating with team members, or reaching out to suppliers, communication is the glue that binds all aspects of a business. Among the myriad communication tools available, email stands out as a timeless classic, adapting and evolving to meet the demands of modern business. But why is email so vital, especially for small businesses, and what makes the quest for the best email services crucial in 2023? Let’s delve into the subject.
Malware is a type of software that is developed to harm or disable a computer. There are many ways that malware can infect a computer, including through email attachments, internet downloads, and infected websites. Once malware is installed, it can cause countless problems, including disrupting the regular operation of the computer, stealing personal information, and even destroying data.
Here are some of the most common ways that malware can infect a computer:
The most common attacks against business emails are phishing and ransomware. Essentially, a business email compromise (BEC) is when an attacker impersonates the actual owner of the account to steal money or sensitive information from the company.
A (BEC) attack can cause thousands of dollars in damage to a business and take a lot of time and resources to recover.
Cybercriminals are not only trying to get money but also confidential data.
Real-Life Examples of BEC
An example of a BEC attack is an email that appears to come from one of the company’s long-time employees, typically the CEO or CFO, requesting a wire transfer to a specific account. The email is usually well written, sometimes including dates, additional contact information, and contact numbers. In addition, they typically use hacked employee email accounts or email addresses that look similar to official company email.
According to a 2018 Radicati Group study, there will be more than 3.8 billion email users before the start of 2019. Amongst current American users, 89% check email at least once a day and nearly 21% check their email more than five times a day.
Needless to say, email is a vital part of modern communication. The influx and significance of email become even more heightened when you take into account the needs of small businesses.
Unlike casual users, small business owners and entrepreneurs must concern themselves with a meticulous organization of a large amount of incoming mail, the security of personal and client information, reliability, professional appearance and integration across platforms and devices.
As of 2018, there are 434 Email Service Providers (ESP) available in the market, and each one has it’s own unique package of features and tools available to users.
Here is an overview of three of the most well-rounded and highly regarded email service providers.
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