The Evolving Threat of Tech Support Scams

Tech support scams remain a persistent threat in 2024, with criminals becoming increasingly sophisticated in their tactics. While traditional methods like fraudulent phone calls and pop-ups are still prevalent, scammers now incorporate new technologies like AI-powered chatbots to sound more convincing. The scope of these scams has expanded – targeting not only computers but also smartphones, tablets, and even smart home devices. The consequences have also grown more severe, with scammers looking to steal sensitive data and install ransomware to extort considerable sums from individuals and businesses.

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data protection and privacy guide

The Ultimate Guide to Data Protection 2024: Safeguarding Your Digital Future

The amount of information we generate and share online expands each day. From social media profiles to online shopping habits to business records, our digital footprints are vast and contain sensitive details about our lives. This explosion of data makes robust data protection strategies more essential than ever. Businesses and individuals who fail to take this matter seriously face serious threats, including costly data breaches, identity theft, and damaged reputations.

This guide tackles the ever-shifting realm of data protection in 2024. It reveals essential information, trends, and strategies for business owners and anyone concerned about safeguarding their digital information.

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I'm sure you’re tired of hearing about ransomware by now. It’s been covered in the news extensively over the last couple years, and for a good reason. Businesses of all sizes are potential targets for this type of cybercrime.

However, I'm not here to scare you or remind you of how dangerous and damaging ransomware can be. Instead, I'd like to give you five simple tips on how to avoid a ransomware attack on your computer systems so you can keep your business safe. Read more

updated 3/21/2019

Looking for a sensible IT checklist?

Something that is easy to follow and doesn’t have 245 steps on it, but covers all the essential steps that you can complete in less than 45 minutes.

Here are the critical steps that you need to take to speed up and safeguard your computer while protecting your data. We broke it down into four phases: Update > Clean > Backup > Secure.

routine computer maintenance tasks list - Infographic

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Download the high-resolution PDF version here:
The Sensible Small Business IT Checklist [Printable PDF]

A customer database helps to build relationships.When you develop stronger, healthier relationships with your customers, they are likely to purchase regularly, buy even at a higher price, try the new versions of your products when they get launched. But poor data quality interrupts many database efforts. When your customer information is duplicate, inaccurate, and incomplete, you cannot get your whole universe of contacts, wasting resources and contacting wrong phone numbers and addresses.

The following stats will help you understand the potential of the customer database.

  • “By evaluating and analyzing more than 14 days of customer behavioural history and applying prescriptive and predictive analytics, one travel company is able to increase bookings by 2.6 percent and 50,000 additional transactions a day.”
  • According to experts,“More than 40 percent of all data analytics projects will associate to an aspect of customer experience by 2020.”
  • As per research director at Garter, Melissa Davis,“ When businesses invest in customer analytics, they are able to know customers’ needs, the value of satisfaction, and able to give a better customer experience.”

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